A look inside the adaptive reuse of 52 Broadway, now home to Momentum Gallery


In the heart of downtown Asheville lies a historic gem recently revitalized by the skilled hands of Samsel Architects. Welcome to 52 Broadway, a building with a storied past now reborn as a vibrant hub of creativity and hospitality. Let’s delve into the journey of its adaptive reuse, where history meets contemporary allure.

Preserving Heritage, Embracing Modernity:

  • The Legacy of 52 Broadway: From its inception over a century ago to its recent transformation, 52 Broadway has witnessed the evolution of Asheville’s landscape.
  • Samsel Architects’ Vision: Guided by a commitment to preservation and innovation, Samsel Architects meticulously restored the building’s original features while infusing it with modern functionality.
  • Sustainability at Its Core: With a 21.7 kW solar array adorning its rooftop, 52 Broadway stands as a testament to sustainable design in downtown Asheville.

Momentum Gallery: A Beacon of Artistic Excellence:

  • Nestled within 52 Broadway’s historic walls, Momentum Gallery stands as a testament to artistic brilliance.
  • A Fusion of Creativity: Explore Momentum Gallery’s vast collection of contemporary art, seamlessly integrated into the building’s revitalized spaces.
  • Partnering with Elevation Lofts: Experience art like never before as Momentum Gallery extends its influence into the common areas and individual units of Elevation Lofts Hotel.

A Legacy Reimagined:

  • Elevation Lofts Hotel: Ascend to a new level of luxury at Elevation Lofts, where each apartment-style unit is a testament to intelligent design and comfort.
  • Crafted by Experts: From the visionary designs of Samsel Architects to the exquisite decor curated by Alchemy Design Studio, every detail exudes sophistication.
  • Immerse Yourself in History: Step into the past as you admire the exposed brickwork, soaring ceilings, and original beams that define the character of Elevation Lofts.

Embrace Asheville’s Vibrant Soul:

  • A Gateway to Asheville’s Heart: With a prime location in downtown Asheville, Elevation Lofts offers unparalleled access to the city’s eclectic offerings.
  • Culinary Delights Await: Indulge in the flavors of Asheville with world-class dining options just moments away from your doorstep.
  • A Haven for Creativity: Immerse yourself in Asheville’s thriving arts scene, where galleries, theaters, and live music venues beckon exploration.

Conclusion: Elevate Your Experience at Elevation Lofts Hotel

Embark on a journey of discovery at Elevation Lofts Hotel, where history, art, and luxury converge in the heart of downtown Asheville. Book your stay today and experience the magic of 52 Broadway for yourself.

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